B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other facts about modern B2B advertising. We discuss how the buying journey is now completely fragmented as well as the way that community building can help marketing professionals take back control of the exploration as well… Read More

Mark Donnigan: It's going terrific, Ben. I am so satisfied to be here on your program.Ben: Absolutely. We enjoy to have you on the show. Especially offered the value as well as the necessity of the topic we're going to be taking on throughout this discussion as well, which is one that I believe is actually under-discussed. One that might otherwise … Read More